Escaping the silos: how to manage social media across the whole business
Achieving consistency while still enabling multiple departments to interact is challenging but necessarySocial media is too important to be kept in a silo, out on the edges of a business. According to...
View ArticleHow the EU uses Social Media; privacy versus data sharing debated at the WEF;...
Tim Anderson picks key social media topics from around the webDid you know there is an official EU Youtube channel called eutube (ouch)? This and other details on how the EU uses social media are...
View ArticleGoogle+: not a social network but a social layer
Early adopters and technology professionals favour Google's would-be Facebook rival, reports David BenadyIf you fancy hanging out with chocolatiers, Olympic athletes and leading bakers, try following...
View ArticleReal-time marketing done right means a focus on the customer
Listening to customers counts for more than witty comments"Go home, real-time marketing. You're drunk" says Tim Peterson at Ad Age, remarking on the failure of the recent Super Bowl match to come with...
View ArticleHow the public sector is finding its social media voice
From calming an irate football fan to challenging dementia the government is using social media as a powerful channel of engagementWhen a drunken fan dialled 999 demanding to speak to Sir Alex Ferguson...
View ArticleWhy transparency and authenticity wins in business and in marketing
In order to be trusted, brands have three major groups to think about: influencers, advocates and employeesA few weeks ago, social media sharing company Buffer did a rather unorthodox thing: they...
View ArticleRacing to catch the connected customer: how digital is transforming...
Cars are still bought at dealers, but the decisions are made online"Consumers are changing the way they choose their cars," says Chrissy Totty, head of innovation at BMW's media planning agency Vizeum....
View ArticleData from social media is the must-have brand asset
Taking social data seriously empowers marketers and enables real business innovationI have spent long enough inside social networks to last a lifetime. More than 10,000 hours for sure, and sometimes...
View ArticleThe secret to viral video marketing
The top 10 viral marketing videos of 2013 have been announced, but what does it take for a campaign to go viral?In 2013, the stand-out winner in the race to create the most viral piece of branded...
View ArticleGoogle search changes will push SEO firms and social media marketers closer
Updated search algorithms for Panda, Penguin and Hummingbird have put the onus on content and social sharingGoogle's Panda, Penguin and Hummingbird search algorithms affect around 90% of online...
View ArticleFCA's social media guidelines expect a damp squib
UK financial services sector social media guidelines are unlikely to ease the fear of regulatory reprisals, warns Sharon FlahertyUK financial services are holding back their investment in social media...
View ArticleFive inconvenient truths about social data
Marketers are rightly excited about the potential of social data here's what they need to know to avoid getting it wrongBrands are wrangling "big data", trying to make sense of it and build social...
View ArticleAttack of the social poachers
Enticing customers away from competitors using social media requires a human touch or the results can be a bit creepyWhen James Yammouni (@James_Yammouni), an 18-year-old Australian, used Twitter to...
View ArticleCase study: how to truly integrate social with events
How do you successfully integrate social and multi-media with live events aimed at a hard-to-reach B2B audience?Social media have compounded the speed, intensity and deluge of information confronting...
View ArticleFacebook too big to fail? Three warnings from Myspace
Ex-Myspace communications strategist Paul Armstrong warns of the vulnerabilities he sees in Zuckerberg's social media giantTen years ago I joined Myspace at its HQ in Beverly Hills. It was a pivotal...
View ArticleThe Snapchat generation marketers are desperate to reach
From millennials to Generation Z, today's youth are a lucrative but ever moving target for marketers and technologistMillennials (those born between the 1980s and early 1990s) and their younger...
View ArticleWhy the C-suite don't 'get' social media marketing and how to change that
Reputational risk, return on investment and a lack of experience are barriers to social media adoption in the boardroomIn a recent talk at Hay Festival, Arianna Huffington, president and...
View ArticleSecure your social media budget: three steps to take right now
Better metrics and attribution will sway the C-suite and ensure bigger budgets for social media marketingSecuring budget for digital marketing disciplines such as social media is tough. The traditional...
View ArticleHow to land a job in social media
With the jobs market ever more competitive, Anna Marsden reveals how to gain the experience you need to get aheadMore than 5 million people on LinkedIn claim to be social media experts, while social...
View ArticleTailored experience or digital stalking? Has personalisation gone too far?
Brands risk alienating consumers with overly invasive social campaigns, but there are ways to make them work for both sidesIn a time poor, media-saturated society used to instant gratification, many...
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